Visual identity
The AGDA Award Design Exhibition 2022
This was designed for a design award exhibition and my theme is 【Design is Everywhere】，This can be explained by the fact that design can be found anywhere we can see in our daily lives，For example, those great designed works from great designers that facilitate and beautify our lives.The Earth and Morse Code was chosen as the inspiration for my design，The former can stand for [everywhere]，The latter is a simple and effective graphic that can convey information using line segments and points， so I translated the word [everywhere] in Morse code and incorporated it into my design. I thought these two elements would be a good illustration of my theme and I wanted the final visual identity to be memorable and derivative.
The process of creating the visual identity and the result
The cover
Table of content
The cover
The Elements and details of visual identity
 The cover of the guide, using repeated graphics, mimics the effect of a stamp collection |  Overall looks like the back of a postcard |  Poster hanging on a street lamp A common form of promotion on the streets of Sydney |
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 Outdoor advertising Poster at a bus stop by the sea The background color has been adjusted to match the view of the sea |  Posters indoors Because it is on a white wall, large areas of pink are used to catch the eye |  Standing signs for guidance, often around exhibitions or at entrances |
 A common type of souvenir With a visual identity logo printed on it |  One of the common souvenirs, with the advantage of low price and good printing, easy to keep |  One of the common souvenirs, with the advantage of low price and good printing, easy to keep, practical and with the date of the exhibition on it |
 One of the longest-standing souvenirs, printed on white cardboard, with a clear pattern and an unbreakable paper surface |  A common souvenir, made of cotton, breathable and easy to dry, suitable for artists |  A popular souvenir in recent years, hard-wearing and large enough to hold a laptop and drawing materials, with a zippered opening. |
 Paper packaging that can be used as a document holder, supplied by souvenir shops |  Environmentally friendly paper bags, courtesy of Souvenir Shop |  Can be used to store postcards or small accessories |